A friend of mine is getting married soon and like most weddings, the planning process has been full of excitement, stress, and a long list of decisions. One thing that caught my attention was how much time and effort goes into choosing the wedding dress. It’s not just about finding something that looks good—it’s about the experience, the tradition, and of course the business behind it. I have also watched a few episodes of Love Is Blind, later in the series the brides explore a range of bridal dress styles—from classic elegance to modern chic—as they search for that perfect wedding dress. The segment captures how diverse tastes and trends shape a multi-billion-pound industry.
The wedding dress industry is massive, constantly evolving with new trends, designs, and even shifts in how brides shop for their perfect gown. From high-end designers to budget-friendly alternatives, bridal boutiques to online retailers, there’s a whole economy built around making that one dress unforgettable.
In a world where traditional bridal fashion has often catered to a limited standard, Gbemi Okunlola disrupted the industry with Alonuko Bridal, a brand that blends elegance, inclusivity, and masterful craftsmanship. What began as the vision of a self-taught teenage designer has now become an internationally recognised bridal house celebrated for its commitment to representation, quality, and innovation.
But how did Gbemi go from a young girl sewing at home to leading one of the most sought-after bespoke bridal brands? Gbemi Okunlola's story isn't one of instant success. It's a testament to the power of talent, dedication, and an unshakable vision.
The Early Years: Self-Taught & Self-Made - Born and raised in London to Nigerian parents, Gbemi's love for fashion was evident from an early age. Unlike most designers who refine their skills through formal training, Gbemi's journey began at just 11 years old when she started teaching herself to sew using her mothers machine.
What started as a hobby soon became a full-fledged obsession with design and craftsmanship. She practiced relentlessly, drawing inspiration from her culture, the latest trends, and classic bridal elegance. By her teenage years, she was already designing and creating custom dresses, establishing her name within her community.
At 19 years old, she took a bold step and launched Alonuko Bridal. Many might have doubted her ability to compete with established bridal brands, but she had something special a unique vision that set her apart.
One of the most defining moments in Gbemi's journey was realising that bridal fashion lacked representation for Black women and women of colour. Many gowns featured illusion tulle, lace, and mesh designed for lighter skin tones, leaving brides of darker complexions struggling to find dresses that blended seamlessly with their skin.
Rather than accept this as the industry norm, she turned it into an opportunity to innovate. She introduced illusion gowns with tulle that matched a variety of skin tones, ensuring that every bride regardless of ethnicity could wear a dress that felt truly made for her. This single innovation reshaped Alonuko's identity and catapulted it into the spotlight. Suddenly, Black brides and brides of colour had a bridal brand that saw them, understood them, and designed for them. Have a look at some of their stunning designs below, click on each picture to view the different ranges of bridal gown.
Breaking into the bridal industry is no small feat, but Alonuko didn't just enter the space it redefined it. Here is how Gbemi turned her vision into a thriving brand:
1. Bespoke Craftsmanship & Unparalleled Attention to Detail
Alonuko doesn't mass-produce dresses. Instead, each gown is handmade and tailored to perfection, ensuring that every bride gets a one-of-a-kind experience. Gbemi's focus on luxurious fabrics, intricate detailing, and flawless fit has made Alonuko synonymous with exclusivity and elegance. For brides, wearing an Alonuko gown isn't just about fashion it's about feeling seen, confident, and celebrated.
2. Leveraging Social Media for Global Reach
Traditional bridal brands relied on fashion weeks, magazine spreads, and celebrity endorsements to grow. But Gbemi took a different approach she made social media her runway.
By showcasing her gowns on Instagram, TikTok, and Pinterest, she attracted a global audience of brides who connected with her vision. The more she shared, the more brides saw themselves reflected in her work, and word-of-mouth spread like wildfire. This digital-first approach allowed Alonuko to grow without the need for a brick-and-mortar storefront, a game-changing move in the modern bridal landscape.
3. Celebrity & Industry Recognition
With Alonuko's unique aesthetic and commitment to representation, it wasn't long before celebrities, influencers, and high-profile brides took notice. The brand has been featured in top bridal magazines, worn by stars, and praised for bringing inclusivity into high-end bridal fashion. You can view some of these articles on the Business Insider and The Times
Even with the spotlight on her, Gbemi has remained humble, focused, and deeply connected to her craft which is why brides continue to trust Alonuko with their most special day. The success of Alonuko Bridal is no accident. It's built on a foundation of vision, representation, and impeccable artistry.
Tips for Aspiring Bridal Designers - If you're an up-and-coming designer looking to make an impact, Gbemi's journey offers powerful lessons:
Find Your Unique Selling Point
Alonuko solved a problem in the industry by introducing illusion gowns for all skin tones. What will make your brand different? Think beyond just designing dresses, design a solution.
Quality Over Quantity
Bridal fashion isn't about fast fashion it's about craftsmanship and detail. Instead of mass-producing gowns, focus on perfecting each piece. Build a reputation for excellence, and your clients will come.
Use Social Media to Your Advantage
Instagram, TikTok, and Pinterest are powerful marketing tools. Share behind-the-scenes content, showcase your work, and connect with your audience directly just like Alonuko did.
Stay True to Your Vision
Trends come and go, but authenticity lasts forever. Don't chase what's popular create something meaningful and unique.
Patience & Persistence Are Key
Success doesn't happen overnight. Gbemi built Alonuko through years of dedication. Stay patient, keep improving your craft, and trust the process.
Gbemi Okunlola's story is one of determination, innovation, and representation. From a self-taught seamstress to the founder of a globally recognized luxury bridal brand, she has reshaped the industry and paved the way for diverse, inclusive, and authentic bridal fashion.
For aspiring designers, her journey is proof that passion and purpose can break barriers. Alonuko isn't just about wedding dresses it's about telling stories, embracing culture, and making brides feel celebrated.
And for those who once struggled to find a gown that truly reflected them, Alonuko is the brand that finally said, "We see you".
Comments